The store of the future

In-store installation

Tommy Hilfiger — The store of the future


Build in 2016 - 2018 for Random Studio / Tommy Hilfiger , available in stores worldwide.
© Photo by Tommy Hilfiger

Tommy Hilfiger is working on its omnichannel strategy and features many interactive screens in various sized throughout its physical stores. We're talking about "The store of the future". The large interactive touchscreens are not just for show but help and inform the customer when & where needed. Whether it's to search for a product, read about a specific jeans or browse through an "endless aisles" of polos.

You can’t just expect shoppers to come into the store when you do nothing, you have to excite them. You have to give customers a reason to come in.

I'm proud to have worked on the very first rollout of this platform for the pilot store in London, UK. Working at Random Studio in a team of talented people both design and technical, building an environment which is been expanded and improved ever since.
A variety of modules are build for screens ranging from iPad to landscape 1080P touchscreen and 8K portrait touchscreen. Started with a base, eventually finished fully responsive modules which could properly run on any available screen in the store.

Over the timespan of two years I've worked with Random Studio several times. The platform is currently rolled out all over the world and new stores are being installed regularly.

Code base

  • React

  • Redux

  • API data layer

  • Component Library

  • Styled Components

  • GreenSock JS