Tommy Hilfiger Store of the Future

From 2016–2018, I worked with Random Studio on Tommy Hilfiger’s “Store of the Future”: an omnichannel retail platform with interactive screens across physical stores worldwide. The concept uses large touchscreens to help customers in the moment—search for products, learn about items (like a specific jeans fit), and browse “endless aisles” beyond what’s physically on the rack.

What made this project unique is the setting: the UI isn’t used behind a desk, but live on a retail floor where clarity, performance, and interaction feedback must be instantly trustworthy. Every decision—layout, typography, animation, and touch targets—has to work for real people, in real stores, under real time pressure.

A modern store can’t rely on inventory and foot traffic alone—you need experiences that excite shoppers and remove friction when they need help. The platform had to run across many screen types and sizes, remain responsive, and remain consistent as new modules and stores were added over time.

I’m proud to have worked as a UI/React Developer on the very first rollout for the pilot store in London, UK, collaborating on a cross-disciplinary design, development, and installation team at Random Studio. From there, the platform continued to expand and improve.

Retail platforms are a perfect stress test for design-system thinking: multiple device sizes, high visibility, and constant iteration. Building responsive, reusable modules across iPad → 8K screens only works when “consistency is king”, and the UI is treated as a system—not a set of one-off pages.

This project reinforced an approach I still use today: build modular foundations first, then scale with repeatable patterns. When the UI is system-driven, you can roll out new modules and new store configurations faster, maintain a coherent brand experience worldwide, and reduce the risk of regressions as the platform evolves.